Designing an Augmented Reality (AR) Experience to Celebrate 50 Years of Hip Hop
Designed an immersive AR fan experience celebrating the 50th anniversary of hip hop to generate excitement for the opening of the Universal Hip Hop Museum.
Role
Lead UX Designer
Industry
Entertainment
Duration
2 Weeks
The Concept
Users scan a QR code to launch the AR experience.
A giant AR boom box materializes, syncing to the beat of All the Way Up, before bursting open to reveal Fat Joe.
Fat Joe invites fans to join the #HipHop50 challenge.
Participants reenact iconic dance moves or poses representing each decade or pillar of hip hop culture.
The final pose triggers a virtual fireworks show with graffiti spelling “50 Years of Hip Hop Starts Now”.
Experience concludes with a CTA to donate to UHHM.
The Outcome
While the experience was never released, the design received strong feedback from stakeholders for its creativity, attention to cultural detail, and ability to translate a physical museum’s energy into a portable, AR format.
Other projects
Helping Thousands of Students Avoid $1,300 Fees Through Better Navigation
Redesigned and migrated a critical student insurance site into AEM, clarifying navigation and resource access to help students avoid costly $1,300 fees.
Launching Cross-Platform Digital Insurance ID Cards with 77K+ Downloads
Designed and launched one of the first cross-platform digital insurance ID cards in the industry, with 77K+ downloads since launch.
Boosting Sales Efficiency with a 50% Jump in Completed Insurance Quotes
Turned around a stalled redesign, increasing census completion from 50% to 75% and giving the sales team higher-quality leads.
CareerTracker — Stay Ready for Your Next Career Move
Designed and built the front-end of a career readiness app in Bolt to help students and professionals track wins, grow confidence, and be prepared for their next opportunity.